Prince’s Trust

At our first agency we were lucky enough to get to help launch the Princes Trust new Brand Platform ‘Youth Can Do It', developing the platform itself, and tasked with creating Print, digital and Social assets.

At the heart of the campaign was a spot directing by Academy award winning director Andrea Arnold.

Taking some of the characters from that film, we worked with Award winning photographer Adam Hinton, putting those characters right at the centre of the print, empowering each of them as much as possible.

On social, we created a movement with ambassadors Tom Hardy and Dynamo.

See the film here.

We also worked with the design department and aided the art direction and creation of a new font and design language for the campaign that was starkly different to what had come before.

It was quite the learning curve, the photography shoots, just being one of us and Adam at some random location in London, with no crew or creative director, but super happy with how it all turned out, and feel very lucky to have been part of something that actually helped change a significant number of lives.