Lidl Christmas

Although adverts want to see the idea that the magic of Christmas is about finding an alien in a wood and then building them a Christmas tree, we all know the true magic of Christmas is food.

And with Lidl being unbelievable value you get a huge amount of magic on your table, without the cost of other supermarkets, yes we are looking at you Waitrose you overpriced poshos.

And so we got to the strategic thought of a 'Christmas you can believe in' which has been used for the last three years, using all the airy fairy language of Christmas, and none of the talking snowmen. Just a solid, relatable and very British Christmas.